If you own or manage a Facebook Page for a brand, I suggest you to pay attention to the SEO aspect of this page. Google just starts paying attention to the positioning of Facebook Pages, so this became a task you have to take care.
Fortunately on Facebook Pages the SEO optimization is more simple than on a webpage, because there are definitery less aspect to consider and where you can act.
What are the tricks you have to pay attention? If you move to the Info page of you Facebook Page you will see some textboxes that you can fill with informations about the brand of your Page. It’s really really important that you fill these information paying attention to the keywords density. My advice is to fill these textboxes with sentences which contains keywords you want to appear in Google. remember that Google – in terms of positioning – consider more keywords which are contained in the first 3-4 words of your sentence. So, try to include your powerful-keyword at first in your sentence.
Last but not the least is the Vanity URL of your Page. If your Page has more than 25 Fans, you can ask Facebook to give to your Page a human-friendly URL. For example on Jack we have set this URL: www.facebook.com/jacktech.it. This is really important to do.